YASMIN GROSS
Yasmin Gross, originally from Frankfurt, is a multidisciplinary creative freelancer based in Paris, offering visual design and image creation services. Specialising in Sustainability, Luxury, Beauty, and Art, Yasmin brings a unique approach to her work. With a strong background in creative direction and luxury, she has led international projects and implemented innovative visual strategies. Her expertise includes Creative Direction, Photography, AI image prompt direction, Graphic Design, and e-commerce solutions. She excels in producing high-quality photographic content, visual communication, and brand storytelling.
Creative Direction and Visual Concept Development
Creative Direction: Leading concept development, creative research, and defining visual direction for brands and projects, including moodboards and creative presentations.
Graphic Design: Crafting typographic and layout-focused content, such as logo design, icon creation, editorial layout, branding identity, and merchandising.
Product Design: Designing products aligned with a client’s brand identity, target audience, and objectives, specialising in beauty, small objects, and sustainable design..
Photography and Videography
Photographic Content Creation: Capturing high-quality images for reportage, portrait, product, editorial, studio, and still life photography, including set design and studio lighting support (with Vincent).
Videographic Content Creation: Producing professional video content for storytelling or product showcases, covering social media content, lifestyle, and reportage (with Vincent).
Digital Marketing and Social Media
Social Media Content (Creation and Management): Strategising and managing social media presence to boost engagement, including image editing, copywriting, and content refinement for effective communication.
Digital Marketing Strategy & SEO Optimisation: Developing online strategies to enhance brand visibility, utilising SEO and influencer marketing to increase brand awareness.
Email Marketing Campaigns: Creating newsletters and managing email campaigns to engage and convert customers, specialising in platforms like Bluehost and Mailchimp.
AI and Innovative Content Creation
AI Content Creation: Generating prompt-based image and video content for a variety of projects, blending creativity with AI-driven innovation.
E-commerce and User Experience
User Experience (UX) Web Design: Designing user-friendly interfaces for web platforms like Squarespace, Wix, and WordPress (with Vincent).
E-commerce Solutions: Developing functional and appealing online retail platforms to facilitate transactions, enhance customer experience, and drive sales (with Vincent).
Documentation and Presentations
Documentation and Presentations: Crafting visually appealing internal and external documents, including R&D documentation, proposals, and pitch decks (with Vincent).